National Geographic - clothing line?

Saw this in Vivo many times, never thought it is a shop that sells not only magazines...I mean it is National Geographic right? The magazine right?

But when I walked in, there were so many clothes on racks prepared nicely to be sold to a traveller or someone with passion to travel once in a while.

Of course there are still books and magazines from N.G., but there are also collecticbles from them - antique tables, bookshelves, vases and chinaware - on sale.